Email Marketing – Page 3

Holiday Shopping Hits All Time High – Impact of Email

This holiday season online spending surged 15%, hitting an all time high estimated at $36.4 billion, according to MasterCard Advisors SpendingPulse. What influenced online sales? ForeSee Results’ Top 40 Online Retailers studied the influence of social media, search engines and promotional email. These are the results: Communication Method % of Sales Influenced Social Media 5% Search Engines 8% Promotional Email 19% What? Despite all the buzz, hype and spending, social media influenced only 5% of sales! Promotional emails influenced almost 4 times more sales than social media. The ForeSee Results report also emphasized the importance of brand to consumers. ForeSee [...]

iconixtruemark2017-05-23T14:30:04-04:00December 29th, 2010|Consumers and Email, Email Marketing, Iconix Truemark Service|

When Is Spam Not Spam?

Spam filters do a pretty good job. But we all know that sometimes good stuff ends up in the spam/bulk folder. It is a good idea to check the spam folder to find good stuff that is there by mistake. But how do you actually do that? You are confronted with a screen full of stuff that you really don’t want to see. The easiest thing to do is just not look at it. But, what are you missing? eMail ID identifies stuff you want in the spam folder just like it identifies stuff in the inbox. This is my [...]

iconixtruemark2017-01-07T17:35:29-05:00November 5th, 2010|Consumers and Email, Email Marketing, Iconix Truemark Service|

Sneak Peek Update

This week, through an article in DMNews titled “Inside the inbox: What are your customers really seeing?,” we revealed some preliminary results from a study we’re conducting with thousands of email users. One of the areas we covered was the use of preview panes, which has always been a blind spot for email marketers. Yet it’s important to understand since it dramatically impacts the user’s email experience (do they see the message in a full window or just a snippet along the top or side?). There are two ways to quantify use of preview panes – by % of users that [...]

iconixtruemark2017-01-07T17:35:30-05:00October 9th, 2009|Consumers and Email, Email Marketing|

A Rose By Any Other Name…

We mark thousands of domains in our Truemark service, representing more than 1700 companies. One of our biggest challenges (which is shared by companies themselves) is keeping up with all the domains used to send email. Most consumers would assume that email is sent from the main corporate domain (e.g., company.com), but that’s not the case. In reality, while there may be one main front door for web visits, there are usually many side doors (and windows, and vents, and…) for sending email. It varies by company: Large multinationals usually have domains tied to specific countries (e.g., company.co.uk, company.ca, company.fr) [...]

iconixtruemark2017-01-07T17:35:30-05:00September 25th, 2009|Consumers and Email, Email Marketing|