Email Marketing – Page 2

Iconix Issued Ninth Patent for Email

The United States Patent and Trademark Office has issued Iconix's ninth patent titled "Rapid Identification of Message Authentication." The abstract for U.S. Patent 10,063,545, dated August 28, 2018, states: "Techniques are presented for uniquely identifying authentication associated with messages. A message is inspected for sender or domain identifying information associated with a sender of the message or a sender's domain. The identifying information is authenticated, and if authentication, then distinctive metadata is associated with the message. The distinctive metadata is presented or played in connection with the message for purposes of readily identifying the authentication.” Prof. Arun Vishwanath, Iconix’s Science [...]

rpziconix2018-09-04T08:05:25-04:00September 4th, 2018|Consumers and Email, Cybersecurity - General, Email Authentication, Email Marketing, Iconix Truemark Service, Phishing, SP Guard, spear phishing|

FBI Internet Crime Statistics

On May 7, 2018, the FBI published its report of online crimes, 2017 Internet Crime Report. This vis summaries the FBI's findings: The largest losses were attributed to the Business Email Compromise/Email Account Compromise in which the victim is tricked into sending money to criminals. This crime is almost exclusively committed using deceptive emails. Deceptive emails are also used to commit other internet crimes such as data breaches, identity theft, phishing, and ransomware. SP Guard fights email deception by helping users identify suspicious emails.

rpziconix2018-05-21T16:55:50-04:00May 21st, 2018|Consumers and Email, Cybersecurity - General, Email Marketing, Iconix Truemark Service, Phishing, SP Guard, spear phishing|

Iconix Issued Eighth U.S. Patent For Email

ICONIX, Inc., the industry leader in visual email solutions, announced that the United States Patent and Trademark Office has issued Iconix’s eighth patent titled “System and Method for Securely Performing Multiple Stage Email Processing With Embedded Codes.” The abstract for U.S. Patent 9,325,528, dated April 26, 2016, states: “A system and method for performing email processing at multiple stages along an email delivery chain.” Technology from this patent is applicable to all of the Iconix® offerings, including the Iconix Truemark® service, which helps protect consumer users from phishing attacks, and Iconix SP GuardTM, which helps protect enterprises from spear-phishing attacks. The [...]

rpziconix2017-01-07T17:35:09-05:00April 28th, 2016|Consumers and Email, Cybersecurity - General, Email Authentication, Email Marketing, Iconix Truemark Service, Phishing, SP Guard, spear phishing|

Iconix Issued Seventh U.S. Patent For Email

ICONIX, Inc., the industry leader in visual email solutions, announced on September 15, 2015, that the United States Patent and Trademark Office has issued Iconix's seventh patent titled "User interface for email inbox to call attention differently to different classes of email." The abstract for U.S. Patent 9,137,048, dated September 15, 2015, states: "Sender emails have their Truemarks (icons) displayed in the sender column of a list view” and “fraudulent emails have a fraud icon displayed with a warning in the sender column.” Technology from this patent is used in all of the Iconix® offerings, including the Iconix Truemark® service, which [...]

rpziconix2017-01-07T17:35:10-05:00September 24th, 2015|Consumers and Email, Cybersecurity - General, Email Authentication, Email Marketing, Iconix Truemark Service, Phishing, SP Guard, spear phishing|

Iconix YouTube Channel — More Videos

We have posted two more videos on our YouTube Channel. In “Fighting Phishing” we how you can take the email interface back from attackers. In “The Inbox That Works” we demonstrate the Truemark service for consumers.

rpziconix2017-01-07T17:35:14-05:00October 21st, 2014|Consumers and Email, Email Marketing, Iconix Truemark Service, SP Guard, spear phishing|

Email – The Cockroach of the Internet Which Refuses to Die

In For Email Newsletters, a Death Greatly Exaggerated, David Carr of the New York Times writes about the resilience of email as a means of communication. Carr writes: An email newsletter generally shows up in your inbox because you asked for it and it includes links to content you have deemed relevant. In other words, it’s important content you want in list form, which seems like a suddenly modern approach... It makes sense. My personal digital hierarchy, which I assume is fairly common, goes like this: email first, because it is for and about me; social media next, because it is [...]

rpziconix2017-01-07T17:35:15-05:00July 3rd, 2014|Consumers and Email, Email Marketing|

Spearphishing Tricks — Everyone

The Los Angeles Times is reporting that new research from the State University of North Carolina shows that people are easily deceived by targeted emails. The researchers found that although people were aware of how spearphishing worked and confident in their abilities to avoid deception, people were, nevertheless, deceived. Before taking the test, 89% of the subjects said they were confident that they could spot spearphishing emails. When put to the test, just 4 of the 53 subjects were able to correctly spot the spearphishing messages. More than half of the test subjects missed more than half of the fake [...]

rpziconix2017-01-07T17:35:19-05:00August 2nd, 2013|Consumers and Email, Email Marketing, Iconix Truemark Service, Phishing, SP Guard, spear phishing|

Consumers More Engaged With Email

According to recent research published by Forrester Research, “Consumer Email Attitudes Improve.”, consumers are more engaged with email. Forrester compared research conducted since 2006 that showed these very important consumer shifts in email attitudes: Consumers forward promotional email more often: In 2010, 12% of consumers say they sometimes forward promotional email to others, up from the 10% in 2008, and 9% in 2006. Fewer messages deleted without reading: In 2010, 59% of consumers said they delete most email messages without reading them, down from the 63% in 2008 and the 73% in 2006. Integrate email promotions and personal email: Only [...]

iconixtruemark2017-01-07T17:35:28-05:00March 11th, 2011|Consumers and Email, Email Marketing, Iconix Truemark Service|

Iconix Whitepaper – Getting More From Email Authentication

Today Iconix released a whitepaper entitled, “Getting More From Email Authentication.” As the whitepaper describes, Email authentication is a technical means of identifying the sender of email. When a sender uses email authentication, a public record is created that that can be used by the recipient to verify the identity of the sender. However, email authentication is a self-issued credential. The owner of phishing.com can authenticate its email. Email authentication alone does not solve the problem of bad guys pretending to be good guys. Email authentication is used by email filtering systems as an important spam indicator. Unauthenticated email is [...]

iconixtruemark2017-01-07T17:35:28-05:00March 7th, 2011|Consumers and Email, Email Authentication, Email Marketing, Iconix Truemark Service|

01-01-11 “The report of my death was an exaggeration.” ~ Email.

In a widely distributed article entitled, “R.I.P. E-Mail, 1961 – 2010”, Edward Moltzen tells us, “E-MAIL IS DEAD.” Maybe Mr. Moltzen should read his email. During December of 2010, at the time of its supposed death, two studies were released that demonstrated the continuing importance of email. On December 16, 2010, the Pew Internet and American Life Project released a study of internet usage. They found that email was the most ubiquitous online activity across all ages. On December 29, 2010, ForeSee Results released a study of on-line holiday shopping. ForeSee found that promotional email had a larger impact on [...]

iconixtruemark2017-01-07T17:35:29-05:00January 1st, 2011|Consumers and Email, Email Marketing|