iconixtruemark – Page 20

“Classic” Use of Email

We have an ongoing study with approximately 10,000 users that allows us to see how they interact with email at a macro level (anonymously of course). One of the interesting items we track in the study is which email program people are using. There are the obvious top-level major webmail and standalone clients – AOL/AIM webmail, Earthlink, Gmail, Windows Live Hotmail, and Yahoo! Mail along with Outlook Express and Outlook 2003/2007 – but we can also determine the particular subtype, which yields some interesting insight. Most webmail programs offer full-featured versions that are richer in graphics, chat links and companion [...]

Visual ID for Email – Find What You Want at a Glance

There are two major value propositions for users of the Truemark service: find what you want and know that it’s real. Last week we announced our latest step in improving the user experience in email – use of favicons to visually identify messages in the inbox (see press release here). Prior to favicons we used either a company logo or a generic “check-lock” to highlight legitimate messages. In July we started displaying senders’ favicons in the inbox, which allows consumers to identify the sender of the message at a glance. It’s a compact way to distinguish messages in an easily [...]

Visual Email Solutions

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