iconixtruemark – Page 19

Sixth Annual UK National Identity Fraud Week

Iconix commends the sponsors of the Annual UK National Identity Fraud Week, which commenced October 18, 2010, for their continuing efforts to extend awareness of the problem of identity theft. Now in its sixth year, the campaign seeks to help prevent identity fraud by providing practical help, tips and guidance to safeguard your identity. This awareness drive has been put in place by an expert group of public and private sector partners, including the CIFAS, The Association of Chief Police Officers, The City of London Police, The Metropolitan Police, National Fraud Authority, The Identity and Passport Service, The British Retail Consortium, [...]

iconixtruemark2017-01-07T17:35:29-05:00October 19th, 2010|Consumers and Email, Iconix Truemark Service, Phishing|

Iconix Supports Google Conversation Modes

You may have noticed this recent entry in the Gmail Blog http://gmailblog.blogspot.com/2010/09/turn-off-gmails-conversation-view.html: What happens to your Iconix icons if you elect to use turn off Gmail’s conversation view? The icons will continue to work in both conversation viewing modes. So, you can pick either conversation viewing mode and you will have icons to give you visual information identifying the senders. The personal icons from , our person icon service, will also display in both viewing modes. Conversation View On Conversation View Off You can also toggle between the modes if you so desire and our icons will continue to work. [...]

iconixtruemark2017-01-07T17:35:29-05:00October 13th, 2010|Iconix Truemark Service|

Phishing – Costco Connection Article

The October 2010 edition of “The Costco Connection” references the article “Cyber security” on the cover. (http://www.costcoconnection.com/connection/201010#pg29) When I turned to the article, I found it was all about phishing. As you probably know if you follow Iconix, phishing is on-line fraud which is perpetrated by the impersonation of legitimate email senders. Highlighted in the center of the article was this guidance from Peter Cassidy, secretary general of the Anti-Phishing Working Group: This is not a technical issue; it all happens between your ears. The point he is making is that in phishing fraud, the criminal is not using [...]

iconixtruemark2017-01-07T17:35:29-05:00October 7th, 2010|Consumers and Email, Iconix Truemark Service, Phishing|

Iconix Issued Fourth U.S. Patent for Email

ICONIX, Inc., the industry leader in visual email solutions, announced that the United States Patent and Trademark Office has issued Iconix's fourth patent titled "E-MAIL MESSAGE AUTHENTICATION AND MARKING EXTENDING STANDARDS COMPLAINT TECHNIQUES." The abstract for U.S. Patent 7,801,961, dated September 21, 2010, states: "A system and method for e-mail authentication. The method includes aggregating a plurality of headers associated with an e-mail message and transmitting the aggregated plurality of headers to a validation service. A validation response is then received from the validation service. The e-mail is authenticated based on the validation response." Iconix filed the patent on May [...]

iconixtruemark2017-01-07T17:35:29-05:00October 1st, 2010|Email Authentication, Phishing|

Gmail Favicons, Redux

In October, there was a buzz when TechCrunch reported seeing favicons (the little 16x16 icon you see in the browser bar) at the end of Gmail subject line, and we commented on it. It seems that Google has now taken that a step further - check out this Gmail inbox, where the Buy.com favicon is front and center in the "from" field (good move, since this is more consistently visible)... In addition to the standard images and offers, the body of the message seemed to be pulling some content from OpenSocial, but it wasn't accessing properly, so it's unclear what [...]

iconixtruemark2017-01-07T17:35:29-05:00December 23rd, 2009|Consumers and Email, Iconix Truemark Service|

Find It With Favicons

There’s been a lot of buzz this week regarding last weekend’s posting on TechCrunch about Gmail messages with favicons. Some follow-up postings have uncovered more about the approach, which was commented on by Google in a July post on their support site. Comments on the various posts vary from “good idea – this will make things easier to find” to “I hope this doesn’t give spammers a new way to trick us” to “What criteria is Google using to decide which messages get favicons?” We applaud Google for moving in this direction – it’s something we’ve been promoting for awhile. [...]

iconixtruemark2017-01-07T17:35:30-05:00October 9th, 2009|Consumers and Email, Iconix Truemark Service|

Sneak Peek Update

This week, through an article in DMNews titled “Inside the inbox: What are your customers really seeing?,” we revealed some preliminary results from a study we’re conducting with thousands of email users. One of the areas we covered was the use of preview panes, which has always been a blind spot for email marketers. Yet it’s important to understand since it dramatically impacts the user’s email experience (do they see the message in a full window or just a snippet along the top or side?). There are two ways to quantify use of preview panes – by % of users that [...]

iconixtruemark2017-01-07T17:35:30-05:00October 9th, 2009|Consumers and Email, Email Marketing|

It’s Baaack… Or Maybe It Never Left

Earlier this year there were stories based on IBM’s midyear X-Force Threat Report with headlines such as “Phishing Drops,” “Is Phishing Finally on the Decline?,” and “Phishing Dries Up as Users Get Smarter.” The sound bites left the impression that the problem was all but solved and that scammers had moved on to other methods. But this clearly isn’t the case, as noted by the Anti-Phishing Working Group’s Phishing Threat Trends Report for the first half of 2009. They found that the number of consumer-reported phishing attacks in May (37,165) was 7% higher than last year’s peak, and that the [...]

iconixtruemark2017-01-07T17:35:30-05:00October 9th, 2009|Iconix Truemark Service, Phishing|

When Authentic Isn’t Real

Our Truemark service relies on email authentication (SPF/Sender ID or DomainKeys/DKIM) as a foundation for verifying legitimate messages. And there are some email services out there that indicate with an icon whether a message has passed authentication. But is email authentication by itself enough? Nope (you knew that was coming). Email authentication only tells me that the message really came from the entity who claimed to send it. That works great when someone pretending to be a bank uses the bank’s email address – the authentication will fail and the message can be dropped so consumers never see it. But what if [...]

iconixtruemark2009-09-25T15:51:10-04:00September 25th, 2009|Email Authentication, Iconix Truemark Service|

A Rose By Any Other Name…

We mark thousands of domains in our Truemark service, representing more than 1700 companies. One of our biggest challenges (which is shared by companies themselves) is keeping up with all the domains used to send email. Most consumers would assume that email is sent from the main corporate domain (e.g., company.com), but that’s not the case. In reality, while there may be one main front door for web visits, there are usually many side doors (and windows, and vents, and…) for sending email. It varies by company: Large multinationals usually have domains tied to specific countries (e.g., company.co.uk, company.ca, company.fr) [...]

iconixtruemark2017-01-07T17:35:30-05:00September 25th, 2009|Consumers and Email, Email Marketing|

Visual Email Solutions

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