Yahoo! Mail – Iconix

Sneak Peek Update

This week, through an article in DMNews titled “Inside the inbox: What are your customers really seeing?,” we revealed some preliminary results from a study we’re conducting with thousands of email users. One of the areas we covered was the use of preview panes, which has always been a blind spot for email marketers. Yet it’s important to understand since it dramatically impacts the user’s email experience (do they see the message in a full window or just a snippet along the top or side?). There are two ways to quantify use of preview panes – by % of users that [...]

“Classic” Use of Email

We have an ongoing study with approximately 10,000 users that allows us to see how they interact with email at a macro level (anonymously of course). One of the interesting items we track in the study is which email program people are using. There are the obvious top-level major webmail and standalone clients – AOL/AIM webmail, Earthlink, Gmail, Windows Live Hotmail, and Yahoo! Mail along with Outlook Express and Outlook 2003/2007 – but we can also determine the particular subtype, which yields some interesting insight. Most webmail programs offer full-featured versions that are richer in graphics, chat links and companion [...]