favicon – Iconix

Find It With Favicons

There’s been a lot of buzz this week regarding last weekend’s posting on TechCrunch about Gmail messages with favicons. Some follow-up postings have uncovered more about the approach, which was commented on by Google in a July post on their support site. Comments on the various posts vary from “good idea – this will make things easier to find” to “I hope this doesn’t give spammers a new way to trick us” to “What criteria is Google using to decide which messages get favicons?” We applaud Google for moving in this direction – it’s something we’ve been promoting for awhile. [...]

Visual ID for Email – Find What You Want at a Glance

There are two major value propositions for users of the Truemark service: find what you want and know that it’s real. Last week we announced our latest step in improving the user experience in email – use of favicons to visually identify messages in the inbox (see press release here). Prior to favicons we used either a company logo or a generic “check-lock” to highlight legitimate messages. In July we started displaying senders’ favicons in the inbox, which allows consumers to identify the sender of the message at a glance. It’s a compact way to distinguish messages in an easily [...]