The United States Patent and Trademark Office has issued Iconix’s eleventh patent titled “Techniques for integrating external content from advertising services into client applications.”
The abstract for U.S. Patent 10,248,958, dated April 2, 2019, states: “Techniques for integrating advertising content into client applications are presented. Events occurring within client applications are monitored and when a predefined event is encountered and external advertising service is consulted for acquiring external content. The external content is then integrated into one or more portions of presentations associated with the client applications.”