Consumers and Email – Page 9

Sneak Peek Update

This week, through an article in DMNews titled “Inside the inbox: What are your customers really seeing?,” we revealed some preliminary results from a study we’re conducting with thousands of email users. One of the areas we covered was the use of preview panes, which has always been a blind spot for email marketers. Yet it’s important to understand since it dramatically impacts the user’s email experience (do they see the message in a full window or just a snippet along the top or side?). There are two ways to quantify use of preview panes – by % of users that [...]

iconixtruemark2017-01-07T17:35:30-05:00October 9th, 2009|Consumers and Email, Email Marketing|

A Rose By Any Other Name…

We mark thousands of domains in our Truemark service, representing more than 1700 companies. One of our biggest challenges (which is shared by companies themselves) is keeping up with all the domains used to send email. Most consumers would assume that email is sent from the main corporate domain (e.g., company.com), but that’s not the case. In reality, while there may be one main front door for web visits, there are usually many side doors (and windows, and vents, and…) for sending email. It varies by company: Large multinationals usually have domains tied to specific countries (e.g., company.co.uk, company.ca, company.fr) [...]

iconixtruemark2017-01-07T17:35:30-05:00September 25th, 2009|Consumers and Email, Email Marketing|

“Classic” Use of Email

We have an ongoing study with approximately 10,000 users that allows us to see how they interact with email at a macro level (anonymously of course). One of the interesting items we track in the study is which email program people are using. There are the obvious top-level major webmail and standalone clients – AOL/AIM webmail, Earthlink, Gmail, Windows Live Hotmail, and Yahoo! Mail along with Outlook Express and Outlook 2003/2007 – but we can also determine the particular subtype, which yields some interesting insight. Most webmail programs offer full-featured versions that are richer in graphics, chat links and companion [...]

iconixtruemark2017-01-07T17:35:31-05:00September 25th, 2009|Consumers and Email|