Phishing Up 14%

Today, IID released its Q4 2010 eCrime Trends Report.  According to IID, phishing increased in Q4 2010 increased 14% over Q4 2009.  Of particular note was the increase of phishing in the gaming sector – phishing increased 489%!  IID suggests that the high value of virtual gaming goods which are controlled by consumers makes the phishing of gamers particularly lucrative for cybercriminals.  This is IID’s breakdown of phishing attacks by target industry:   The IID report discussed the launch of the “Stop. Think. Connect.” public awareness campaign of the National Cyber Security Alliance (NCSA) in partnership with the Anti-Phishing Working Group (APWG).  [...]

2017-01-07T17:35:28-05:00February 10th, 2011|Consumers and Email, Iconix Truemark Service, Phishing|

Goodmail – Goodbye

Goodmail Systems has announced that it is ceasing operations.  Goodmail provides an email deliverability solution that also has an email marking component. Their business offers a three-part solution – An accreditation service in which the email sender is certified by Goodmail using standards determined by Goodmail, with agreement by email services such as AOL and Yahoo! that accredited email will be delivered. An authentication mechanism to verify that messages from Goodmail customers are legitimate.  Inbox marking in which messages from Goodmail customers are identified with a Goodmail mark in the inbox. The fundamental value provided by Goodmail is the first step in this process [...]

2017-01-07T17:35:28-05:00February 3rd, 2011|Consumers and Email, Iconix Truemark Service, Phishing|

Filet of Phish – McDonald’s Phishing Scam

appriver's blog reports a phishing scam which pretends to be a McDonald's survey.  The fake McDonald's email offers the recipient a $250 reward for answering five questions.   This is very similar to the recent scam pretending to be a Coke survey.  The scam starts with this email: This email takes the victim to what appears to be a real survey: "Next" takes the victim to the phishing page -- where the identity is stolen: After completing the fake survey, the victim is taken to the real McDonald's website, thereby reducing suspicion.  A similar scam is being conducted against McDonald's in [...]

2017-01-07T17:35:28-05:00January 30th, 2011|Consumers and Email, Iconix Truemark Service, Phishing|

FDIC Phishing Scam

When I opened my email this morning, I had a message from the Federal Deposit Insurance Corporation (FDIC), a U.S. government agency, telling me that my account was losing FDIC insurance because of violations of the Patriot Act.  Luckily, the email had a link for me to follow to access the FDIC’s verification system which would allow me to remedy the situation. This email turns out to be another clever phishing scam.  If you follow the link, your personal information may be compromised or crimeware may be installed on your machine.  Read the FDIC’s Special Alert. Actually, I was lucky.  [...]

2017-01-07T17:35:29-05:00January 19th, 2011|Consumers and Email, Iconix Truemark Service, Phishing|

The Real Thing?

Coca-Cola sponsors the very popular mycokerewards website.  Over 13 million people have registered at the site to get brand loyalty bonuses. If you are a member of mycokerewards, you want to get special offers from Coke – that’s the whole idea! Recently, bad guys sent an email pretending to be a survey from mycokewards. The link in the email was a classic phishing website.  This email was not the real thing. When you sign up with mycokerewards, you want the real thing – the Real Thing in your cola and the real thing in your email.  As this animation shows, when [...]

2017-01-07T17:35:29-05:00January 13th, 2011|Consumers and Email, Iconix Truemark Service, Phishing|

White House Phishing Scam

Did the President send you an electronic Christmas card?  Really?  Well, it turns out that criminals spent the holidays impersonating the President of the United States in a clever phishing scheme.   Like all phishing schemes, this one appealed to the recipients’ desires, fears and curiosity to get the recipients to act. Relying on the fact that people would be inclined to open a message from the President, these bad guys were able infect computers in a handful of U.S. government agencies, the Massachusetts State Police and the Moroccan Ministry of Industry.  The compromised computers appear to have sent information to [...]

01-01-11 “The report of my death was an exaggeration.” ~ Email.

In a widely distributed article entitled, “R.I.P. E-Mail, 1961 – 2010”, Edward Moltzen tells us, “E-MAIL IS DEAD.”    Maybe Mr. Moltzen should read his email.  During December of 2010, at the time of its supposed death, two studies were released that demonstrated the continuing importance of email. On December 16, 2010, the Pew Internet and American Life Project released a study of internet usage.  They found that email was the most ubiquitous online activity across all ages.  On December 29, 2010, ForeSee Results released a study of on-line holiday shopping.  ForeSee found that promotional email had a larger impact on [...]

2017-01-07T17:35:29-05:00January 1st, 2011|Consumers and Email, Email Marketing|

Holiday Shopping Hits All Time High – Impact of Email

This holiday season online spending surged 15%, hitting an all time high estimated at $36.4 billion, according to MasterCard Advisors SpendingPulse. What influenced online sales?  ForeSee Results’ Top 40 Online Retailers studied the influence of social media, search engines and promotional email.   These are the results: Communication Method % of Sales Influenced Social Media 5% Search Engines 8% Promotional Email 19% What?  Despite all the buzz, hype and spending, social media influenced only 5% of sales!  Promotional emails influenced almost 4 times more sales than social media. The ForeSee Results report also emphasized the importance of brand to consumers.  ForeSee [...]

Santa Adopts see ME

Merry Christmas. Even Santa needs to stand out in the inbox.  That is why he is using see ME to share his picture in the inbox.  Because I use see ME, too, I am able to see friends' pictures in my inbox. Note that because emails from individuals, like Santa, do not have the integrity of emails from businesses (which have a lot of technical tools to manage their internet presence), Iconix marks Santa and all individuals with a little "i" instead of a check-mark.    Look what happens when I hover over Santa's picture: When you use the scroll buttons on the sides [...]

2017-01-07T17:35:29-05:00December 25th, 2010|Consumers and Email, Iconix Truemark Service|

Everybody Does It

The Pew Internet and American Life Project just released a report on internet usage.  They looked at a wide range of on-line activities over the whole spectrum of ages.  They looked at searching and blogging and auctions and watching video and a myriad of other things.  And what did they discover? Compared to last year’s report, Pew Internet reported increased popularity of social networking in all age groups -- which is hardly surprising given Facebook’s rapid growth to more than 500 million users.  Even considering the growth of social networking, the most widely used internet application was ---- email!  Email [...]

2017-01-07T17:35:29-05:00December 17th, 2010|Consumers and Email, Iconix Truemark Service|